Green Chemistry: A Strong Driver of Innovation, Growth, and Business Opportunity
As investors and manufacturers seek new market opportunities for growth in the chemical sector, one of the portfolios attracting attention is the expanding portfolio of green chemicals—chemical products and processes that reduce or eliminate the use or generation of hazardous substances from manufacture through disposal. While green chemistry has traditionally represented a very small segment of the broader chemistry industry, there is emerging evidence that this segment is poised to grow rapidly. In this report, we examine the business case for investment in green chemistry on the part of manufacturers, retailers, brands, and R&D teams. We present compelling evidence through a multi-method approach, relying on case studies, consumer product sales trends, economic value-added analysis, and prior research that suggests the green chemicals and products sector is growing rapidly and will likely become a dominant element of major investment portfolios in the near future.
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