Unlocking the Power of AI & Big Data for Safer Products: A Conversation with Clearya’s Amit Rosner

Navigating chemical safety data can be a challenge—not just for consumers, but for businesses, researchers, and regulators striving to assess risks and drive safer solutions. Critical information is often fragmented, buried in regulatory lists, scientific literature, and supply chain disclosures, making it difficult to analyze at scale.

Clearya, a technology platform founded by Amit Rosner, aims to address that challenge. It began as a consumer app that helped individuals identify hazardous ingredients and switch to safer products. Over time, it evolved into an AI-driven analytics platform—Clearya Insights—that provides up-to-date, actionable data to industry stakeholders, regulators, and researchers. By continuously gathering and benchmarking information across the market, Clearya helps uncover trends, assess risks, and support informed decision-making on safer chemistry.

As part of its commitment to advancing safer chemistry, Clearya recently joined Change Chemistry, a network of organizations working to drive the adoption of safer, more sustainable chemicals in industry. In this Q&A, Change Chemistry speaks with Amit Rosner about Clearya’s evolution, the role of AI in making chemical hazard data more accessible, and how collaboration across sectors can accelerate the transition to safer products.

Can you share a bit about your background and what led you to create Clearya?

Amit Rosner: My background is in technology—I studied computational biology and computer science and spent most of my career as a founder and product manager in big data and analytics.

Everything changed when my wife was diagnosed with cancer. Her illness wasn’t strongly linked to genetics but rather to environmental toxics that disrupted her hormones. That realization—how much our surroundings impact our health—was a turning point.

At the time, I was leading another tech company, but I felt compelled to act. I built Clearya initially as a personal tool to help my wife and family find safer products as she recovered. It quickly grew into an app that screens product ingredients and suggests safer alternatives in real time while shopping online or in stores.

The app has been used in millions of product screenings, but we realized that a consumer tool alone wouldn’t drive large-scale change fast enough. So we expanded beyond the app and built an analytics platform to serve mission-aligned organizations. Over the past five years, we’ve leveraged our tools and growing database to collaborate with researchers, regulators, and sustainability leaders, bridging the gap between knowledge of toxic chemicals and real-world action.

How does Clearya access data on product toxicity and retailer inventory?

Amit: Clearya Insights, our latest platform, continuously gathers and analyzes product and market data from multiple sources, including websites, package photos, government databases, laboratory test results, and safety data sheets. This information is processed using AI to create a comprehensive, up-to-date view of individual products, which is then aggregated to assess entire product categories and full brand portfolios.

We screen products against regulatory chemical hazard lists, emerging scientific concerns, retailer-specific restrictions, and can even take consumer preferences into account. Because our system is updated in real time, we can track trends in product formulations and ingredient changes as they happen.

Unlike traditional industry data, which is often siloed and dependent on voluntary disclosures, Clearya proactively collects and benchmarks information across the market. This allows brands, retailers, and investors to see where they stand compared to their peers, assess business risk, identify reformulation opportunities, and prepare for regulatory restrictions in advance.

What types of partnerships and cross-sector collaborations have been most valuable for you in this venture?

Amit: Clearya has been collaborative by design from the very beginning. As technology experts, we know how to gather and analyze data, but we rely on partnerships with researchers, sustainability professionals across the value chain, and regulators to identify the right questions to ask.

A major challenge in this space is data gaps—missing supplier information, inconsistent labeling, and the overall noise in the data landscape. We’ve developed tools that use AI to cross-reference image- and text-based data from multiple sources to improve accuracy, fill gaps with trust-ranked data, and continuously validate product information, which has been useful in our collaborations.

A big issue we’ve encountered is accessibility. Valuable data exists, but it’s often out of reach for the people who need it most—not just consumers, but also sustainability teams, procurement officers, R&D departments, marketers, and legal teams. By making this information more accessible, contextual, and actionable, we can help companies transition to safer alternatives more quickly and efficiently.

What other obstacles have you faced in scaling Clearya?

Amit: One of our biggest challenges has been the lack of standardization. Product data comes in many unstructured and different formats—websites, government databases, lab reports, safety data sheets, PDFs, and spreadsheets. Even safety data sheets, which are supposed to follow a standardized format, have variations across industries and regions.

A turning point for us was the hiring of our Chief Technology Officer last year. He previously managed an R&D team of more than 60 people with deep expertise in Big Data and AI, which has allowed us to train our own machine-learning models. This has made Clearya flexible, scalable, and adaptable to different data sources, rather than relying on predefined rule-based systems.

How has Clearya been funded?

Amit: Our funding comes from two main sources.

First, we receive grants from philanthropic foundations that focus on addressing disproportionate exposure to toxic chemicals in frontline communities, workplaces, and vulnerable populations such as women and children. These organizations support our work because our technology not only helps mitigate harm but also contributes to the industry’s transition towards safer practices—advancing their public health and environmental missions.

Second, we work with companies, researchers, and advocacy groups that need our technology to accelerate their own sustainability goals. These partnerships help fund our work while also expanding our impact across industries.

Now, we’re transitioning to a new business model—a Software as a Service (SaaS) model. Instead of providing professional services where we manage the data analysis ourselves, we are shifting to a self-service platform where partners can directly operate the system. This will allow organizations to run large-scale data collection and analysis efforts on their own, mining the insights they need, making Clearya Insights more widely accessible while allowing us to scale.

What are your broader goals for Clearya?

Amit: Our ultimate goal is to make Clearya unnecessary. The ideal future is one where product safety is the norm rather than the exception, and companies no longer need an external tool to ensure they aren’t exposing people to harmful chemicals.

Until then, our role is to accelerate progress by making safety data more accessible, streamlining processes so companies can transition to safer formulations faster, and increasing market demand for safer alternatives.

We’ve seen this transformation in other industries. I spent part of my career in solar energy, where early adoption was slow due to high costs. But as demand grew, production scaled up, prices dropped, and solar became a mainstream energy source. We want to see that same rapid shift in sustainable chemistry—where safer alternatives are no longer a niche option, but the default.

As a member of Change Chemistry, is there anything you’ve learned that you’d like to share with the community?

Amit: First, I want to acknowledge that Clearya is still a relatively new member—we joined last year, and we’re still getting to know the community and its specific needs. But one message I’d like to share is that technology makes so much more possible than many people realize.

We often hear from large companies that have sustainability teams of just one or two people responsible for overseeing chemical safety for massive organizations. Many still rely on spreadsheets for critical data tracking. While that’s better than pen and paper, modern AI-driven tools can automate and streamline much of this work, making it easier to quickly analyze complex information and take action.

If you’re facing challenges related to data accessibility, information analysis, or slow, repetitive processes, I encourage you to explore AI and automation tools. There are solutions available, such as Clearya Insights, that can make sustainability work more impactful and efficient.

Why did Clearya join Change Chemistry?

Amit: Because advancing safer chemistry requires all of us—industry leaders, technologists, scientists, advocates, and regulators—working together.

Scientific research provides the foundation, advocacy raises awareness and drives demand, and regulation sets the guardrails. But for safer chemistry to become the norm, industry adoption is essential. By equipping industry stakeholders with our data insights and automation, we can help integrate safer chemistry practices into supply chains, making sustainability a competitive advantage rather than a compliance challenge.

Joining Change Chemistry gives us a platform to engage with industry leaders, share insights, and collaborate on practical solutions that benefit both businesses and public health. The more we work together, the faster we can move toward a safer, more sustainable future.