Compilation of Terms Marketing Green Products: A Green Glossary
Date postedNovember 1, 2010
In an effort to gain some clarity about the definitions of terms commonly used to market and sell "green" products, a Change Chemistry (formerly GC3) working group has developed a "Green Glossary." Terms that are commonly used to market and sell green products were researched and a number of these were selected for inclusion in Version One of the Glossary. Gathered from various sources including government, industry, certifiers, and the nonprofit sector, the glossary presents a variety of definitions for single terms, highlighting the conditions making greenwashing so prevalent in the marketplace.
Download the full glossary below or the introduction here: Download Introduction