Sustainable Brands Scaling Future-Fit Innovation

Scaling Future‑Fit Materials: Sustainable Brands and Change Chemistry Working Group Insights and Playbook Review

Dr. Rui Resendes, Technical Director at Change Chemistry, will share insights from the Sustainable Brands and Change Chemistry working group and highlight key takeaways from the new playbook on scaling future‑fit materials. The session will focus on common challenges, practical strategies, and how cross‑value‑chain collaboration can support broader adoption of safer and more sustainable materials.

Presented at the Sustainable Brands Member Meeting in Philadelphia, hosted by Braskem.