Future Fit Materials: What they are, why we need them, and how value-chain collaboration will drive their commercialization, scale, and adoption.
What are "Future Fit Materials", why do we need them, and how will value-chain collaboration drive their commercialization, scale, and adoption?
A Future Fit Material is an alternative chemical or material that, within a specific application, is inherently safer and more sustainable than the incumbent. Simply put, to address the profound sustainability challenges we face today, including human and ecotoxicity, climate change, circularity, and de-fossilization, we must transition towards chemicals and materials that are safer and more sustainable. Moreover, Future Fit Materials unlock pathways to enhance product and business resilience, mitigate financial and reputational risks, and enhance brand value.
The transition to Future Fit Materials is not an easy task and will require coordination and collaboration along value chains and across industry verticals. This is why Change Chemistry and Sustainable Brands have joined forces to bring together leaders from brands, retailers, and materials innovators to achieve this shared ambition. Together, we will develop and equip sustainability champions with the tools and knowledge to effectively engage and collaborate with their marketing, sales, and technical teams to explore opportunities and develop pathways towards creating business value by transitioning to Future Fit Materials.
Join this Change Chemistry and Sustainable Brands webinar to learn more about this initiative, how you can get involved, and the value it will bring to your organization.
Speakers
Dr. Joel Tickner
Executive Director of Change Chemistry,
Dr. Joel Tickner is founder and Executive Director of the Change Chemistry (formerly Green Chemistry & Commerce Council (GC3)). He is also Professor of Public Health at the University of Massachusetts Lowell. and Executive Director of the Association for the Advancement of Alternatives Assessment (A4), a new professional association. He is a leading expert on application of green chemistry and alternatives assessment in science and policy. He has served on a number of EPA and National Academy of Sciences advisory committees and advises government agencies around the world. He holds a Masters of Science degree in Environmental Studies from the University of Montana and a Doctor of Science Degree from the Department of Work Environment at University of Massachusetts Lowell.
KoAnn Vikoren Skrzyniarz
Chief Catalyst & Community Builder at Sustainable Brands PBC
KoAnn is the Founder, Chairwoman, former CEO and now Chief Catalyst & Community Builder at Sustainable Brands PBC, conveners of the internationally respected Sustainable Brands community. Through Sustainable Brands, she and her team lead the global conversation about how 21st century brands can, and are delivering new business value through innovation for environmental and social purpose. In addition to overseeing direction and strategy at SB, she writes and speaks around the world on the shift in consumer demand and the opportunity for brands to respond by changing the way they think of and deliver against their role in society. She has served on the external sustainability advisory council for both P&G and Target, has served as faculty for Harvard's Leadership for Sustainability Exec Ed program and was awarded the Hutchens medal from ASQ, (American Society for Quality) which recognizes exceptional leaders in social responsibility and sustainability.
